UP International Trade Show

Opportunity brief

Why this event matters for exhibitors

The UP International Trade Show (UPITS) 4.0 is a premier event that underscores Uttar Pradesh's growing prominence as a significant global sourcing hub and exporter state in India. Co-organized by the Government of Uttar Pradesh and the renowned India Exposition Mart Ltd., this event serves as a vital platform for showcasing the diverse industrial capabilities and rich cultural heritage of the state. With an expected visitor count of 125,000 and participation from 2,400 exhibitors, UPITS 4.0 aims to facilitate meaningful connections between local artisans, entrepreneurs, and international investors, thereby fostering collaboration and innovation. The event will encompass a broad range of sectors, including health and wellness, renewable energy, infrastructure, tourism, and many more, providing a comprehensive overview of the opportunities available in Uttar Pradesh.This year's edition introduces a three-dimensional approach by categorizing buyers into International Buyers, Domestic B2B Buyers, and Domestic B2C Buyers, ensuring a targeted and rewarding experience tailored to each group's needs. The trade show is not just about business transactions; it is also a celebration of Uttar Pradesh's cultural richness, featuring live performances, awards recognizing excellence and innovation, and exhibitions showcasing the legacy of Khadi and other local crafts. The event aims to highlight the significant industrial development in the state, supported by favorable government policies, a large consumer market, and a skilled labor force. UPITS 4.0 is positioned as a strategic event that aligns with the state’s vision of achieving a USD 1 trillion economy, making it a must-attend for stakeholders in various sectors looking to expand their reach both domestically and internationally.